Yunnan Fruit Planting Base
Global Through I & E Trading Import & Export Co., Ltd. was established in 2020 and has been deeply rooted in the fruit supply chain industry for 6 years. Its business scope includes import and export of goods, fresh fruit supply chain services, supply chain management services, import and export of dairy products, import and export of baby products, general merchandise, technology, and internet services.
The company’s current development strategy is centered in Kunming, Yunnan, focusing on the international expansion of Yunnan fruits, introducing Southeast Asian fruits, and promoting Yunnan fruits to the entire Chinese market and the world. Based in Kunming, Yunnan, we have established a distribution network of 200 community fresh fruit stores; we have also established an e-commerce live-streaming sales system and a fruit product supply chain management service system, from sourcing to warehousing and drop shipping; we have established a nationwide network of market channels, including partnerships with Beijing Gaobeidian Market, Shenzhen Haijixing Market, Jiaxing Market, Hunan Hongxing Market, Chongqing Shuangfu Market, and Chengdu Yurun Market, and we are continuously expanding and deepening these partnerships. Simultaneously, we are vigorously expanding into international trade markets, currently cooperating with countries and regions such as Thailand, Vietnam, Indonesia, Malaysia, Russia, Singapore, Saudi Arabia, and Kazakhstan.
Business 1: Leveraging Yunnan’s geographical advantages, we develop the import and export of fresh fruits from Southeast Asia. Currently, we sell imported fresh fruits from Southeast Asia, including Thai durian, Thai mangosteen, Thai pomelo, Thai seedless lime, Vietnamese durian, and Vietnamese lime.
Business 2: Exporting Yunnan plateau temperate/cold zone fruits to multiple countries in Southeast Asia and the Middle East. Currently, the company has mature operation and management of the following fruit products: plateau fruits such as blueberries, citrus fruits, apples, rock sugar oranges, custard apples, apple dates, sweet pomegranates, sour pomegranates, soft-seed pomegranates, and Binchuan Wogan oranges; grapes from various production areas in Yunnan, such as Sunshine Rose, Queen Nina, and red grapes.
Business 3: By the end of 2024, the company had made in-depth investments in exports and blueberries. In 2025, it officially launched the “Yunnan Dianzhong Import and Export Trade and Cross-border E-commerce Live Streaming Base.” The project is a platform with blueberry processing plants, cloud warehousing services, a live streaming base, and a Yunnan import and export trade information sharing service platform as its core businesses. It aims to help the Yunnan blueberry industry reach the whole country and the world. The company integrates procurement sharing, collaborative construction of multiple warehouses in the production area for processing, open and shared sales networks, and integrated transaction platformization. The cooperation between customers and the base is open and transparent. It provides customers with a one-stop service for export raw materials, products, qualifications, customs declaration and clearance; it provides live streaming talents with live streaming training and incubation, goods, processing, logistics and drop shipping services; and it provides importers and exporters with first-hand fruit sources in the production area, procurement, quality control, processing and management services.
Business 4: In the future, the company has identified outstanding handicraft products and artisans, and will integrate and organize the export of handicraft products that meet the needs of the European, American, Japanese and Korean markets; and will establish a team at the Hong Kong port to connect with and develop high-quality food/health food/dairy products/high-quality department store goods that meet the needs of the Chinese market in the European and American markets.
The purpose of establishing Global Through I & E Trading Import & Export was to see and be optimistic about two vast markets in China: one is the health food market, and the other is the market in China with a large number of artisans and craftsmen who are creating the development of China’s handicraft industry, but have not yet received good market returns.
The establishment of Global Through I & E Trading Import and Export aims to bring more healthy food to more families and consumers in China, establish product circulation value for Chinese handicraft artisans, discover higher value markets, and build a bridge for product circulation.
Core Corporate Value: To ensure valuable goods reach those who need them.
Brand Value: To enable consumers to discover high-quality, valuable products from around the world.
Corporate Responsibility: To find valuable products for consumers, establish product distribution channels for merchants, and create competitive opportunities for the team.
Market Philosophy: Discover/Connect/Distribute/Convert
Product Philosophy: To select valuable products for consumers and be responsible for delivering and promoting them to their homes.